Roberto Coin's passion for history led him to discover very special stories about ruby in mythology. Gem considered as a talisman that guaranteed love, protection and eternal health, if it kept in contact with the skin. That led him to a fundamental choice for his future.
Roberto Coin found a passionate and significant symbol in the ruby that has come to identify the soul and mission of his creative world. Since then, all the fury of courage, the passion of love and the vitality of hope have been combined into a single message of goodwill dedicated to the women who wear the brand's creations, a message conveyed in these famous hidden rubies.